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1. INTRODUCTION

Persona (website url address: https://persona.com.bd/) appreciates your trust and values your privacy. Since 1998, Persona has been a pioneer in beauty services in Bangladesh, serving millions of customers through our ladies’ and men’s outlets, along with our sister brands including Persona Health, Persona Academy, Spring Spa, and Canvas Magazine.

This Privacy Policy explains how we collect, use, and protect your personal information when you use our website and services. By using our website, you agree to this policy.

2. DATA COLLECTED

DATA STORAGE LOCATION

Persona operates its website using secure hosting providers. Your data is stored with appropriate security measures to ensure protection against unauthorized access.

REGISTRATION DATA

If you register on our website, we store your username, email address, phone number, and any additional information provided in your profile. You can edit or delete your information at any time.

APPOINTMENT & SERVICE DATA

When you book services or interact with our outlets, we collect necessary information such as your contact details and service preferences to provide a personalized experience.

SUPPORT DATA

If you contact us for support or inquiries, we collect only the information you provide. This data is used strictly for customer service purposes.

COMMENTS

When you leave comments on our website, we collect the data shown in the form along with your IP address and browser information to help detect spam.

CONTACT FORM

Information submitted through our contact forms is used only for responding to your inquiries and improving our services.

GOOGLE ANALYTICS

We may use analytics tools to understand website usage and improve performance. This data is collected in an anonymous manner.

CASES FOR USING THE PERSONAL DATA

We use your personal information for:

– Managing bookings and providing services
– Communicating with customers
– Improving user experience
– Ensuring security and preventing fraud
– Sending important updates and offers (with consent)

3. EMBEDDED CONTENT

Pages on this site may include embedded content such as videos or social media feeds. These third-party platforms may collect data, use cookies, and track your interaction according to their own privacy policies.

4. COOKIES

This site uses cookies to improve your browsing experience. Cookies help us remember your preferences, maintain sessions, and analyze traffic.

You can disable cookies through your browser settings if you prefer.

5. WHO HAS ACCESS TO YOUR DATA

If you are not a registered user, we do not retain personal data about you.

If you are a registered user, your data may be accessed by:

– Persona system administrators
– Authorized support team members (only when necessary)

6. THIRD PARTY ACCESS TO YOUR DATA

We do not sell or share your personal information with third parties. However, we may share limited data with trusted partners such as:

– Payment gateways (if applicable)
– Analytics providers
– Hosting services

These are required to deliver our services effectively.

7. HOW LONG WE RETAIN YOUR DATA

We retain your personal data as long as necessary to provide our services and comply with legal obligations. You may request deletion of your data at any time.

8. SECURITY MEASURES

We use SSL/HTTPS encryption and industry-standard security measures to protect your data. In case of any data breach, we will take immediate action to secure the system.

9. YOUR DATA RIGHTS

You have the right to:

– Access your personal data
– Request correction
– Request deletion
– Withdraw consent for marketing

Contact us to exercise your rights.

10. THIRD PARTY WEBSITES

We may link to third-party websites. We are not responsible for their privacy practices.

11. RELEASE OF DATA FOR LEGAL PURPOSES

We may disclose your information if required by law or necessary to protect our rights and customers.

12. AMENDMENTS

We may update this Privacy Policy from time to time. Changes will be posted on this page.

13. CUSTOMER PHOTO & BEAUTY TREATMENT CONSENT

As part of our beauty and wellness services, Persona may capture photographs, videos, or treatment records (such as before-and-after results) strictly for service documentation, quality assurance, and customer care purposes.

With your explicit consent, we may also use selected images or videos for:
– Promotional and marketing purposes (website, social media, advertisements)
– Training and educational purposes within Persona and its sister brands

We respect your privacy and dignity:
– No content will be shared publicly without your clear permission
– Sensitive or personal areas will never be disclosed
– You have the right to refuse photography or withdraw your consent at any time

If you wish to remove any previously shared content, you may contact us and we will take reasonable steps to remove it.

2nd Floor, Plot 1, Avenue 4 Block C, Section 6, Mirpur, Dhaka - 1216 Bangladesh

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